HVS COVID-19: Traveller and Hotel Guest Sentiment Findings Middle East

Source: HVS

Vitally important marketing tip for regional governments:

"Future destination selection shows an undoubtful correlation between Government management of the COVID-19 pandemic and the safety and security of the desired destination. Combined, 85% of travellers will prioritize their travel arrangements according to the reputation and actions undertaken by the governments in keeping good order throughout the pandemic outbreak, safety and security measures as well as the quality of the medical healthcare system."

What will weigh most into your destination selection?